Personalization (or on-site behavioral targeting) is the capability to identify valuable visitor segments and serve customized content based on their
characteristics. Web personalization is a "strategy, a marketing tool, and an art," according Christian Ricci and we hope that BTBuckets will help get you there.
BTBuckets is a free* tag-based solution that allows you to automatically segment and target users based on behavioral, demographic, and technographic information. We give you the power to bucket your users in any way you wish - and then serve personalized content to these clusters.
* limited to 5 million monthly page views per site
We are trying to make BTBuckets the ultimate segmentation engine - allowing websites to segment users based on advanced combinations of
a plethora of user behaviors and characteristics. Below are the types of behaviors and user characteristics that you may use to bucket your users:
|Traffic Sources||Page Navigation Patterns||Web Events||Geographic Data||Technographic Information|
|specific referring site||specific URLs||video||city||browser type and version|
|organic keyword||keyword in title||flash||state||operating system and version|
|paid keyword||keyword in meta description||AJAX||country||mobile device (ex: iPad)|
Are you really listening?
We live in a very competitive environment, and you invest time and money to bring users to your website. When they arrive you want to make sure you make the best of the few seconds that user is engaging with your brand.
When you personalize, you are showing your site's users that you want to have a conversation. Ultimately, personalization is a powerfull tool to increase user engagement and maximize conversion rate optimization.
OK, so you're ready to start serving segmented content on your website - and you are probably thinking that it's going to be a challenge. Well,
yes - if you really want to create the most engaging experience for each strategic user segment, it will take some work to identify, segment and target
these users. That's no secret. But, we believe that we streamlined and reduced technical challenges to allow your site to segment users.
How do I install BTBuckets on my site?
Tags section of your dashboard and insert this code on every webpage of your site.
We do recommend using an include file - where you probably already have a webanalytics tag such as Google Analytics. Ideally you should place the BTBuckets
</HEAD> section of your website even before other tags.
Once your tag is installed - the clustering behaviors can be configured within the BTBuckets interface.
The best way to get acquainted is to install BTBuckets on your site, so sign up now and implement the BTBuckets tag.
BTBuckets works really well with other intelligence and optimization tools. Your first step is to identify your strategic user segments - and one of the best tools for this is your webanalytics platform (read more about our Google Analytics integration). Once you identify strategic user segments, you can create buckets in BTBuckets that identify these users. Then you can use BTBuckets, an A/B testing tool, or even your own content management system to serve customized content to this user group.
Here are some good resources to learn more about how to interact with user segments: