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Your site just got smarter.
Engage your users with free segmentation and behavioral targeting tool.

  • what?
  • why?
  • how?
    • BTBuckets is a free web-segmentation tool that allows sites to create user clusters based on their behavior. These clusters can then be integrated with your adserver, CMS, web analytics or any other site tool to create a richer user experience.
    Learn more
    Personalize your user's experience. Check our examples of simple implementations: integrate BTBuckets with Google Analytics for instant BT persona drilldowns, or BTBuckets with Google AdManager for advanced advertising with behavioral targeting.
    Instant benefits
    Using behavioral targeting with BTBuckets is easy. You can create segments based on any combinations of behaviors from users on your site. Once segmented, you can also define what targeting code (HTML, Javascript) you wish displayed to these users.
    Read more
    updates

    Google Website Optimizer with Behavioral Segmentation
    Learn how to create A/B and multivariate testing on segmented users with Google Website Optimization integrated to BTBuckets.

    True ROI Marketing Attribution with Google Analytics
    We want to help answer one question for your marketing efforts: does Display really help Search conversions? In other words, we want to let…

    integrations

    See some examples
    We begin our journey recommending integrations with two obvious types of tools: adserving and web analytics.

    Your site just got smarter.
    Engage your users with free segmentation and behavioral targeting tool.

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